“UX when done right, often stays unnoticed”
Your website is your best salesman. It should not be neglected, otherwise - there’s a huge chance you'll lose your potential clients at the very beginning of a process. It needs to be attractive and well-thought out.
We’ve put together a list of useful tips that will help you boost your visitors’ engagement and keep it stable.
1. Improve Page Speed
Slow page speed evokes frustration in visitors and can cost you a client. A 2-second delay in load time results in the abandonment rates of up to 87%. People access your website from many different platforms. Did you know that 64% of smartphone users expect pages to load in less than 4 seconds? If you want your conversion to be higher, you should meet their expectations. You can do it by:
- minimizing HTTP requests
- reducing server response type
- choosing the most adequate hosting option
- performing a compression audit
- enabling compression
- reducing sizes of images
- reducing numbers of plugins you use (and testing them)
- reducing redirects
2. Apply adequate CTA buttons
Placing CTA’s on websites became a must-have, but the important thing here is to choose the adequate type of these buttons and apply them wisely. There’s plenty of options to choose among - width, color, size.
If you have some background in psychology, you have the power to create an effective and highly-converting CTA’s, simultaneously becoming the master of conversion optimization.
Among the most popular CTA’s you can find:
- Lead Generation
- Form Submission
- Read More Button
- Product/Service Discovery
- Social Media Sharing
- Closing the Sale
- Event Promotion
Carefully consider the words used for your buttons. Place a word that will be a clear trigger, something bold with an emotional connection. The perfect example here is FreshMail.
3. Create main categories
Take some time and think about dividing your content into categories. Choose only the most important things to list.
Check the most popular subpages on your website. As for the content in each category - keep it simple. It’s not a place for fancy buzzwords and complicated descriptions - you have only few minutes to introduce your business. Your main menu should tell a story and be a path to follow by your potential clients. Don't forget the "about" and "contact" category, as they are the most important ones.
4. Simplify navigation
How many times have you left a website because its structure was complicated? When your site is messy, you can’t expect someone to navigate through it with patience. All the necessary information should be accessible right away. If not, your visitors will fastly lose their interests and look for an alternative pages of your competitors.
Too many details will overwhelm your visitor. The perfect option is to keep it in a range of 3-7. Remove misleading information from your site - people should know exactly what they'll find after clicking a specific category.
5. Make the most of social media
As we live in the world of sharing - benefit from it. Place social media buttons (e.g. Facebook, LinkedIn, Twitter) on your page. It will encourage visitors to learn more about your company and follow it online. It’s your real audience so master the communication on each channel.
6. Create coherent branding
Make your brand identity coherent and suitable for your business. Add some personal character, something that your visitors will associate with your company. Make it more individual, don't follow the same patterns. The visual identity should match your type of business. Again - it’s all about the psychology of colour. Focus on what’s most suitable for your firm and what values you’re trying to convey with your image. Let your brand tell a story and narrate it well.
7. Place a search box and make sure it works
When placing a search box on your page, remember that is has to be visible. It mostly comes at handy when you have more subpages with detailed information. It’s far more convenient for users to just look something up instead of spending their time searching for the information they need.
A good idea would be to place a search box at the top of the sidebar or in the header area. When implementing one - check if it works well. If some misspelling occurs, show related items, a 'no product found' is not a ideal option.
Published by: admin in blog